FUTURE STUDIO / 08   —   A FICTIONAL BUSINESS

THE FINISHED EXAMPLE

SECOND
LAP.

Good shoes deserve another run.

01 / THE IDEA

Second Lap is a fictional sneaker repair studio. We clean, repair, and refresh well-loved shoes so people can keep using what they already own.

02 / THREE THINGS WE DO

Repair

Fix a loose sole or worn lace before replacing a whole pair.

Refresh

Give an old favorite a careful clean and a bold new look.

Rethink

Learn simple care habits that help shoes last longer.

03 / THE QUESTION

The most interesting new product might be the one we already have.

What would you repair first?

Made-up example for our website studio. No orders, contact form, or personal information.