FUTURE STUDIO / 08 — A FICTIONAL BUSINESS
THE FINISHED EXAMPLE
SECOND
LAP.
Good shoes deserve another run.
01 / THE IDEA
Second Lap is a fictional sneaker repair studio. We clean, repair, and refresh well-loved shoes so people can keep using what they already own.
02 / THREE THINGS WE DO
Repair
Fix a loose sole or worn lace before replacing a whole pair.
Refresh
Give an old favorite a careful clean and a bold new look.
Rethink
Learn simple care habits that help shoes last longer.
03 / THE QUESTION
The most interesting new product might be the one we already have.
What would you repair first?
Made-up example for our website studio. No orders, contact form, or personal information.